Hits and Misses II
Joe Kelly’s departure from the X-Men marks the point where I’d given up on Marvel titles. Let’s not even think about what the fuck was going on over in Spider-Man.
The bankruptcy was the best thing that happened to the company.
For a while during the early 00s, it seemed that Marvel were willing to do anything, no matter how nuts, to their characters. Daredevil was better than it had been since Miller, Priest’s Black Panther was (and still is, to this day) the most intelligent political thriller ever to be written in a superhero title; maybe one of the most sophisticated runs of any comic ever. Bendis’ Ultimate Spider-Man was just brilliant, and with Ultimate X-Men first and the Ultimates later Mark Millar was about to define what became Marvel’s house writing style for the decade.
I was a massive fan of Babylon 5, so you can imagine how much I was looking forward to the Great Maker’s Amazing Spider-Man. But hands down the craziest, and best, decision was to get Grant Morrison on New X-Men.
I’m not a Chris Claremont fan. So it’s incredibly easy for me to say that Morrison’s X-Men is head and shoulders above every other attempt to write with those characters. It seemed that he was willing to do anything with the title, an exercise in sheer imagination and possibility. Never mind Millar on Fantastic Four: Kirby’s legacy was carried forward in this title.
I’m not sure whether, from a creative standpoint, Marvel learned the right lessons from their successes. Jemas-era Marvel shows the incredible possibilities of writers left to do whatever they want. Instead, it seems that interesting elements of the Ultimates, New X-Men and Straczynski and Bendis’s work have been cherry-picked and then applied to years of interminable “events”. I can’t fault the marketing/business side of things; the sales figures say it all, and who’d have thought that the Avengers would become a brand to dominate even the mighty X, and without a film to back it up?
Like I say, I like new and fresh perspectives. It’s even important that the “industry” is more switched-on in business terms (Christ, I remember when the X-Men movie was a huge, global success, yet the comics of the time not only ignored it, but went out of their way to be hostile to any possible new readership that may have happened along). I’m not sure that the correct way to exploit this is to just overlay a style that was interesting five years ago on every fucking title that’s released.
Because what we have now, once again, is editorial-driven comics. Civil War/Secret Invasion dominates everything, and stifles the creativit of the individual titles that are meant to support it. To my mind they just aren’t enjoyable to read, or at the very least nowhere near as enjoyable as Morrison’s X-Men or JLA, or even Bendis’ first hundred Ultimate Spider-Man issues.
If I’ve got any conclusion to arrive at, it’s this: DC and Marvel have both chosen to stick to editorially mandated paths, the only difference (and the heart of why one company is doing better than the other) is that DC chose their path ten years ago rather than five, which makes it appear less “fresh”. But it’s only relative, because God knows Marvel’s approach started to look stale before World War Hulk.
Damn, I’ve gotten all pessimistic again. But one thing cheers me no-end. There’s never been a better time to be a Transformers fan.
